Susan Reed - Chief Marketing Officer & Innovation Strategist

Susan Reed helps evaluate opportunities for Blue Magnet Partners and provides strategic direction and services within her specialties with select Blue Magnet Portfolio Companies. Her area of focus is to ensure competitive advantage by guiding strategy, branding, product/service offering development, and marketing infrastructure development. She is available to select executives within a portfolio company for advice and coaching throughout implementation, which enables company executives to learn and convey strategy and implementation on their own.

Reed’s background is as an entrepreneur and innovation strategist. She has worked with companies such as Avon, Disney, GE, Georgia Pacific and Herman Miller to name a few. Successfully launching more than 100 products and services in over 25 different categories by looking at the world inside-out, upside-down, and backwards. Nicknamed "Pretzel Logic" by the Love Stinks yacht-racing crew almost two decades ago, Susan has entertained herself and others throughout her life by doing things differently to create the extra edge it takes to win. Her passionate commitment to building the EdgeDweller brand brings a non-traditional, yet highly logical way of thinking helping minimize innovation risk. She has helped keep brands safe while consistently generating results that outperform the market place.

Focused on innovation, Susan has served as guest speaker for audiences that include the U.S. Congress, American Marketing Association, Small Business Administration, universities, minority groups, international marketing forums, women's groups, and a wide range of industry groups.